In the carbonated soft drink market, where Coca-Cola holds an overwhelming first place, data analysis shows that Dr Pepper and Pepsi have jointly taken second place in terms of sales in the United States. The factors that contributed to Dr Pepper’s transformation from a divisive drink to a popular one can be found in its creative marketing efforts, the introduction of unique flavors such as strawberry and cream, and its presence in almost every vending machine in the United States. In addition, the popularity of Dr Pepper has been greatly influenced by viral videos on various social media. Recently, TikTok influencers have been showcasing videos of making “Dirty Dr Pepper” by mixing Dr Pepper with alcohol or pepperoni, and it is analyzed that these trends have also had an impact on sales.

在碳酸软饮料市场上，可口可乐以压倒性的优势占据第一位，而根据数据分析，博士胡椒和百事可乐在美国的碳酸软饮料销量共同占据第二位。博士胡椒从一种褒贬不一的饮料转变为一种流行饮料的原因可以归结为其创造性的营销尝试、推出草莓味和奶油味等独特口味以及几乎在美国所有自动售货机中都有其身影。此外，各种社交媒体上的病毒视频也对博士胡椒的流行产生了很大影响。最近，TikTok网红们一直在展示制作“脏博士胡椒”的视频，方法是将博士胡椒与酒精或辣香肠混合，据分析，这些趋势也对销售产生了影响。

📸: brewkrewcoffee, drpepper