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Date 2024-07-12



µöƼũ(Diptyque)°¡ 7¿ù 12ÀϺÎÅÍ ¼º¼ö¿¡¼­ 'Çìµµ´Ï½ºÆ½ ½æ¸Ó' Æ˾÷½ºÅä¾î¸¦ ¿ÀÇÂÇÕ´Ï´Ù. À̹ø Æ˾÷Àº ¿©¸§ ÈÞ°¡¸¦ Å׸¶·Î, MZ¼¼´ë¸¦ °Ü³ÉÇØ ÁöÁßÇØ ÈÞ¾çÁöÀÇ ´ÞÄÞÇÑ ¾ÆÀ̽ºÅ©¸² ¼¥À» ÀçÇöÇߴµ¥¿ä, Á©¶ó¶Ç ¼¥°ú ¹ÙIJ½º Æ÷ÅäÁ¸ µî ´Ù¾çÇÑ À̺¥Æ®·Î ±¸¼ºµÈ À̹ø Æ˾÷½ºÅä¾î¿¡¼­´Â µöƼũÀÇ ¾ÆÀÌÄÚ´ÐÇÑ Çâ¼ö¿Í Ȩ Ä÷º¼Ç, ±×¸®°í '½ÃÆ®·Î³Ú & Á¦¶ó´Ï¿ò ½æ¸Ó ¹Ùµð ½ºÇÁ·¹ÀÌ 100ml'¸¦ ¸¸³ªº¼ ¼ö ÀÖ½À´Ï´Ù.

ƯÈ÷, ¾ÆÀ̽ºÅ©¸² ¹Ù¿¡¼­´Â µöƼũ Çâ¼ö¸¦ ¹Ì°¢È­ÇÑ 5°¡Áö ¸ÀÀÇ Á©¶ó¶Ç¸¦ ÆǸÅÇϸç, ¾ÆÀ̽ºÅ©¸² ±¸¸Å °í°´¿¡°Ô´Â µöƼũ Çâ¼ö »ùÇõµ Á¦°øµË´Ï´Ù. ¶ÇÇÑ, Æ÷ÅäÁ¸¿¡¼­ ÃÔ¿µÇÑ »çÁøÀ» ÇؽÃÅÂ±×¿Í ÇÔ²² ÀνºÅ¸±×·¥¿¡ ¾÷·ÎµåÇÏ¸é »çÁø ÀÎÈ­ ¼­ºñ½º¿Í ·°Å°µå·Î¿ì À̺¥Æ®¿¡ Âü¿©ÇÒ ¼ö ÀÖ½À´Ï´Ù.

Æ˾÷½ºÅä¾î¿¡¼­ µöƼũ Á¦Ç°À» ±¸¸ÅÇÑ ¸ðµç °í°´¿¡°Ô´Â »çÀºÇ°ÀÌ Á¦°øµÇ¸ç, ±¸¸Å ±Ý¾×¿¡ µû¶ó ´Ù¾çÇÑ Ãß°¡ ÇýÅõµ ¹ÞÀ» ¼ö ÀÖ½À´Ï´Ù. À̹ø Æ˾÷½ºÅä¾î´Â 7¿ù 12ÀϺÎÅÍ 8¿ù 25ÀϱîÁö ¿î¿µµÇ¸ç, ¼±¿¹¾àÀ» ÅëÇØ ¹æ¹®ÇÒ ¼ö ÀÖ½À´Ï´Ù. ¼±¿¹¾à °í°´¿¡°Ô´Â ÇÁ¶û½º ¾ÆƼ½ºÆ® ¾Ë·º»óµå¸£ º¥ÀÚ¸æ ³ªº£ÀÇ ±×·¡ÇÈÀÌ ´ã±ä ºÎä°¡ Á¦°øµË´Ï´Ù.

Diptyque will open the 'Hedonistic Summer' pop-up store in Seongsu from July 12. This pop-up store, themed around summer vacations, targets the MZ generation by recreating a sweet ice cream shop in the Mediterranean resort. The pop-up store, composed of various events such as a gelato shop and vacation photo zone, will feature Diptyque's iconic perfumes and home collections, as well as the 'Citronelle & Geranium Summer Body Spray 100ml.'

In particular, the ice cream bar will sell five flavors of gelato inspired by Diptyque perfumes, and customers who purchase ice cream will receive a sample of Diptyque perfume. Additionally, if you upload photos taken at the photo zone to Instagram with hashtags, you can enjoy photo printing services and participate in a lucky draw event.

All customers who purchase Diptyque products at the pop-up store will receive gifts, and additional benefits will be provided depending on the purchase amount. The pop-up store will be open from July 12 to August 25, and can be visited by pre-reservation. Pre-reservation customers will receive a fan with graphics by French artist Alexandre Benjamin Navet.

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📸: Diptyque



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