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Date 2024-08-20




´º¿å ¶óÀÌÇÁ½ºÅ¸ÀÏ ºê·£µå ·¹½ºÆ÷»ö(LeSportsac)ÀÌ Çï·ÎŰƼ(HELLO KITTY)¿Í ÇÔ²² Ưº°ÇÑ Äݶ󺸷¹ÀÌ¼Ç Ä÷º¼ÇÀ» ¼±º¸ÀÔ´Ï´Ù. À̹ø Çù¾÷Àº µÎ ºê·£µåÀÇ 50ÁÖ³âÀ» ±â³äÇÏ¿© ź»ýÇÑ ÇÑÁ¤ÆÇ Ä÷º¼ÇÀ¸·Î, ·¹½ºÆ÷»öÀÇ ±â´É¼º°ú Çï·ÎŰƼÀÇ ±Í¿©¿î ¸Å·ÂÀÌ °áÇÕµÈ ´Ù¾çÇÑ Á¦Ç°µé·Î ±¸¼ºµÇ¾ú½À´Ï´Ù.

À̹ø ÇÑÁ¤ÆÇ Ä÷º¼ÇÀº 'No Bag No Life'¿Í 'I Am A Star' µÎ °¡Áö ¸ÞÀÎ ÇÁ¸°Æ®·Î, À§Äµ´õ¹é, »çÿ¹é, ÆÄ¿ìÄ¡ µî ´Ù¾çÇÑ ½ºÅ¸ÀÏ·Î ¸¸³ªº¼ ¼ö ÀÖ½À´Ï´Ù. ¶ÇÇÑ Çï·ÎŰƼÀÇ ¸ðÇèÀ» Çö´ëÀûÀ¸·Î ÀçÇؼ®ÇÑ µðÀÚÀΰú Çï·ÎŰƼÀÇ 50³â ¾ÆÄ«À̺ê À̹ÌÁö¸¦ ¸ðÀº ÅäÆ®¹é µî ÆÒµéÀ» À§ÇÑ Æ¯º°ÇÑ Á¦Ç°µéÀÌ ÁغñµÇ¾î ÀÖ½À´Ï´Ù.

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New York lifestyle brand LeSportsac is launching a special collaboration collection with Hello Kitty. This limited-edition collection celebrates the 50th anniversary of both brands, combining LeSportsac's functionality with Hello Kitty's charming appeal in a variety of products.

The collection features two main prints, 'No Bag No Life' and 'I Am A Star,' available in styles such as weekender bags, satchels, and pouches. Additionally, the collection includes unique designs that reinterpret Hello Kitty's adventures in a modern way, along with totes that gather 50 years of Hello Kitty's archival images, offering fans something truly special.

To commemorate this collaboration, a pop-up store will be held at the Apgujeong flagship store from August 29 to September 12, with exclusive promotions available only during the pop-up. The collection will have a pre-release on KREAM starting August 22, and will be available for purchase on the LeSportsac official website and at the Apgujeong flagship store from August 29. Further details about the pop-up can be found on LeSportsac Korea's Instagram.

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