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Date 2024-09-20



±Û·Î¹ú ¾Æ¿ôµµ¾î ¶óÀÌÇÁ½ºÅ¸ÀÏ ºê·£µå »ì·Î¸ó(SALOMON)ÀÌ 2024³â À©ÅÍ Ä÷º¼ÇÀ» ¼±º¸¿´½À´Ï´Ù.

À̹ø Ä÷º¼ÇÀÇ ±¤°í Ä·ÆäÀÎÀº ¡®¼¼·»µðÇÇƼ(Serendipity): ÀÚ¿¬¿¡¼­ ¹ß°ßÇϴ Ưº°ÇÑ ¼ø°£¡¯À̶ó´Â ÁÖÁ¦·Î ¾ÆÀ̽½¶õµåÀÇ ÇÏÀÌ·£µå Áö¿ªÀÎ ¡®·£µå¸¶³ª¶ó¿ì°¡(Landmannalaugar)¡¯¿¡¼­ ÃÔ¿µµÇ¾úÀ¸¸ç, À̱¹ÀûÀΠdz°æ°ú ÇÔ²² ÀÚ¿¬ÀÇ °æÀ̷οòÀ» ´ã¾Æ³Â½À´Ï´Ù.

2024³â À©ÅÍ Ä÷º¼Ç¿¡¼­ ÁÖ¸ñÇÒ ¾ÆÀÌÅÛÀº »ì·Î¸óÀÇ ½Ã±×´Ïó ´Ù¿î ÀçŶÀÎ ¡®ÄÁÅõ¾î ´Ù¿î¡¯Àä, ÀÌ ÀçŶÀº ÀÚ¿¬ÀÇ µî°í¼±¿¡¼­ ¿µ°¨À» ¹ÞÀº °î¼± µðÀÚÀÎÀ» Àû¿ëÇßÀ¸¸ç, ¹ß¼ö ±â´ÉÀ» °®Ãá ³ªÀÏ·Ð ¼ÒÀç¿Í ÃæÀüÀ縦 »ç¿ëÇØ º¸¿Â¼ºÀ» ±Ø´ëÈ­Çß½À´Ï´Ù.

»ì·Î¸óÀÇ 2024³â À©ÅÍ Ä÷º¼ÇÀº 10¿ùºÎÅÍ »ì·Î¸ó °ø½Ä ¿Â¶óÀÎ ½ºÅä¾î¿Í ¿ÀÇÁ¶óÀÎ ¸ÅÀå¿¡¼­ ¸¸³ªº¼ ¼ö ÀÖ½À´Ï´Ù.

Global outdoor lifestyle brand Salomon has unveiled its 2024 Winter Collection.

The ad campaign for this collection, titled ¡°Serendipity: Special Moments Discovered in Nature,¡± was filmed in the Icelandic Highlands region of Landmannalaugar, capturing the exotic landscapes and natural wonders.

The standout item from the 2024 Winter Collection is Salomon¡¯s signature down jacket, the ¡®Contour Down.¡¯ This jacket features a curved design inspired by the natural contours of the earth, using water-repellent nylon fabric and insulating materials to maximize warmth.

Salomon¡¯s 2024 Winter Collection will be available from October at Salomon¡¯s official online store and offline retail locations.

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📸: SALOMON

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