Á¦¸ñ | Z¼¼´ë »õ ¼Òºñ Æ®·»µå, ¸íÇ° ´ë½Å ¡®µàÇÁ¡¯·Î °¡¼ººñ ì±â±â |
Á¶È¸¼ö | 522 |
Ä«Å×°í¸® | ISSUE |
Date | 2024-10-15 |
ÃÖ±Ù °æ±â ħü ¼Ó¿¡¼ Áß±¹ÀÇ Z¼¼´ë »çÀÌ¿¡¼ 'µàÇÁ'(Dupe) ¼Òºñ°¡ ºü¸£°Ô ÆÛÁö°í ÀÖ½À´Ï´Ù. 'µàÇÁ'¶õ º¹Á¦Ç°À» ¶æÇÏ´Â 'Duplication'ÀÇ ÁÙÀÓ¸»·Î, ¸íÇ°°ú ºñ½ÁÇÑ Ç°ÁúÀ» Á¦°øÇϸ鼵µ °¡°ÝÀÌ ÈξÀ Àú·ÅÇÑ ´ëüǰÀ» ÀǹÌÇϴµ¥¿ä, °í°¡ÀÇ ¸íÇ°À» Æ÷±âÇÑ ÀþÀº ¼ÒºñÀÚµéÀÌ µàÇÁ Á¦Ç°À» ÅëÇØ ´ë¸®¸¸Á·À» ¾ò°í ÀÖ½À´Ï´Ù. 'µàÇÁ'´Â ¸íÇ°°ú È¥µ¿À» ÁÙ ¼ö ÀÖ´Â ¸ðÁ¶Ç°°ú ´Þ¸®, ·Î°í¸¦ º£³¢Áö ¾ÊÀ¸¸é¼µµ ºñ½ÁÇÑ Ç°ÁúÀ» Á¦°øÇÏ´Â °ÍÀÌ Æ¯Â¡À̸ç, Áß±¹¿¡¼ °æÁ¦Àû ºÎ´ãÀ» ´À³¢´Â Z¼¼´ë »çÀÌ¿¡¼ Æø¹ßÀûÀÎ ¹ÝÀÀÀ» ¾ò°í ÀÖ½À´Ï´Ù. Amid the recent economic downturn, the consumption of 'Dupe' products has been rapidly spreading among China¡¯s Gen Z. 'Dupe' is a shortened form of 'Duplication,' referring to affordable alternatives that offer similar quality to luxury brands at a much lower price. Young consumers who have given up on high-end luxury items are now finding satisfaction through Dupe products. Unlike counterfeit goods that mimic brand logos, Dupes provide similar quality without copying logos. This unique characteristic has made Dupes explosively popular among China¡¯s Gen Z, who are feeling the economic strain. î¤õÌÐÎîÜ经济î¸Ú»ñ飬'Dupe'产ù¡îÜá¼费î¤ñé国Zá¦ÓÛñéãöáÜØÀæÅ¡£ 'Dupe'ãÀ'Duplication'îÜ缩写£¬ò¦îÜãÀð«Íê与ÞÎö¶ù¡ø«ßÓÞÄîÜ质ÕᣬӣËÀÌ«î¸ÔðÒýîÜôðÓÛù¡¡£Û¯弃ÍÔÓ®ÞÎö¶ù¡îÜÒ´轻á¼费íºïáî¤÷×过Dupe产ù¡获Ôð满ðëÊï¡£ 与Ù¼仿ù¡ø«标ò¤îÜ仿Ù³ù¡ÜôÔÒ£¬Dupe产ù¡ð«Íê类ÞÄîÜ质Õᣬì»Üô会复ð¤标ò¤¡£ïáãÀ这ìé独÷å÷åàõ£¬ÞÅDupeî¤ÊïáôÓð经济压ÕôîÜñé国Zá¦ÓÛñéøï发àõ×µú¼¡£ 📸: Getty Images |